
Hard to say for certain exactly when No Mag #5 hit the streets, but given the ad for the Circle Jerks’ brand-new Group Sex and a Vinyl Fetish ad touting “the last Slash”, I’m going with late 1980. Much like a never-satisfied, highly creative novelist, No Mag truly jumbled its format from issue to issue, in search of some higher, elusive truth. Always arty, fashion-forward, transgressive and exceptionally strange, my various copies are at times extremely music-interview and scene-gossip heavy, yet other times they’ll overwhelmingly default to collage art, sexual photography and disorientation. This is (mostly) one of the latter. We talked about different issues here and here.
You know the jarring, conceptualist, highly nonsensical Los Angeles late-night TV programme New Wave Theater from exactly this time? No Mag was its spiritual brethren, and though I lack proof, I’ve gotta think editor Bruce Kalberg and New Wave Theater’s Peter Ivers spent some quality methamphetamine time together. And this issue, No Mag #5 – it’s the first issue of this I ever saw, some years after it came out, probably in 1987 or so at my cousin’s Isla Vista, CA apartment. I’ve certainly never been able to forget the opening fake “interviews” with No Mag readers, all of whom are represented by pictures of the hideously deformed, or of people with various facial skin lesions and tongue abnormalities.
No Mag #5 does have a Bryan Gregory interview; he’s moved to LA after quitting or being kicked out of The Cramps, and hey, he likes it here. He hasn’t seen a band in a year; soon he’d go on to start the very forgettable and very forgotten Beast. There’s also a long bit of puffery and myth-making about Geza X, none of which is true. Apparently this issue came with a flexi of his, but my copy doesn’t have it and, as Elliot Gould’s Philip Marlowe might say, “it’s okay with me”.
As mentioned, this issue in particular jumbles together sleek ads of new wave fashion plates; strange collage-art mash-ups; poetry (of a sort), a thing about war and survivalism from Search and Destroy’s Vale and Andrea; comics; more freakish faces; and a ton of Frank Gargani photographs. Some of these are absolute gems: 11-year-old Stevie Metz of Mad Society; lovely Shannon from Castration Squad; this one of Crystal from the Speed Queens; Belinda Carlisle of the Go-Go’s, pre-fame; and a cool-looking group of dudes called The Adaptors, about whom I know nothing and who may have been from San Francisco.
Of course, you really don’t need me to tell you about it, since you can download every issue of No Mag right here, thanks to the legendary benevolence of Ryan Richardson.

